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Results categorised as Advertising
24 Mar 2015
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The Media Leader Staff
A thoroughly entertaining panel staged by Mail Newspapers at Ad Week on Monday gave a full house some interesting insights - with no data or programmatic stuff for a change.
24 Mar 2015
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David Pidgeon
The new site - which will be branded according to users' local Johnston Press title and is free to use - will feature a raft of business tips and resources for entrepreneurs and small business leaders.
24 Mar 2015
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David Pidgeon
TV remains king, but digital adspend shows huge growth across the globe according to Carat's latest forecats - whilst print goes into steeper decline.
24 Mar 2015
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Ian Reynolds
So many more advertisers could improve campaign effectiveness by utilising more than one environment, argues Ian Reynolds, MD, KBH On-Train Media.
23 Mar 2015
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David Pidgeon
With BBC Three facing a difficult future, ITV has picked up the rights to air Family Guy and American Dad in the new multi-year deal.
23 Mar 2015
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Dominic Mills
It's awards season and hardened judge Dominic Mills - with help from Thinkbox's Tess Alps and 7Stars' Jenny Biggam - shares the dos and don'ts of submitting a winning entry.
20 Mar 2015
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The Media Leader Staff
Barbara Agus has been appointed global programmatic and yield director - ensuring the company has the right products to take to market, with a particular focus on video and mobile app inventory.
20 Mar 2015
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David Pidgeon
Nationwide promotion from comparethemarket.com will give film lovers 2 for 1 cinema tickets every Tuesday or Wednesday for a whole year.
19 Mar 2015
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David Pidgeon
This is the year for transmedia, writes Cedar's Kim Willis - where making an impact means giving people a deep, sensory and immersive experience.
18 Mar 2015
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Ellen Hammett
Spearheaded by the Guardian, the alliance will allow brands to collectively access global audiences via new and emerging programmatic technology.
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