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Results categorised as Advertising
10 Apr 2015
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Ellen Hammett
New research reveals that almost half of consumers do not want to be addressed on a first-name basis when it comes to brand targeting - with women particularly put off.
09 Apr 2015
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David Pidgeon
The Publishers Audience Measurement Company (PAMCO) will launch next year with current NRS chief, Simon Redican, at the helm.
09 Apr 2015
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The Media Leader Staff
the Advertising Association predicts that advertising-related jobs will grow by over 70,000 in the next five years, bringing the total number of people working across the sector to over 434,000 by 2019.
09 Apr 2015
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Ellen Hammett
Advertisers spent a record £7.2 billion on digital advertising in 2014, up 14% year on year, according to the latest Internet Advertising Bureau UK digital adspend report, conducted by PwC.
08 Apr 2015
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Raymond Snoddy
During Jason Seiken's time at Telegraph Media Group there was no digital breakthrough while the print edition settled even deeper in the water. The lessons to be learned are stark, writes Raymond Snoddy.
08 Apr 2015
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Ellen Hammett
News UK Commercial has launched a new advertising approach that will give advertisers a single point of access to print and tablet readers of The Times and The Sunday Times editions.
08 Apr 2015
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David Brennan
In adland's binary world 'magicians' see creativity whilst 'mathematicians' see content. It's time to get them together again, writes David Brennan.
07 Apr 2015
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Dominic Mills
Everybody knows insurance is a bore - so what's the least boring way to advertise it? Dominic Mills goes Down Under to find out.
02 Apr 2015
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Ellen Hammett
Carat has appointed former MEC group strategy director, John Paul Cadman, as head of strategic planning to lead the agency’s planning output.
02 Apr 2015
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David Pidgeon
Built to simplify and improve transactions between the six leading UK national newspaper groups and media agencies, PATS now has three large agency groups signed up.
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