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Results categorised as Advertising
19 Mar 2015
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David Pidgeon
This is the year for transmedia, writes Cedar's Kim Willis - where making an impact means giving people a deep, sensory and immersive experience.
18 Mar 2015
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Ellen Hammett
Spearheaded by the Guardian, the alliance will allow brands to collectively access global audiences via new and emerging programmatic technology.
18 Mar 2015
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Ellen Hammett
Controversial fashion retailer American Apparel has landed itself in hot water again for the "inappropriate sexualisation" of an underage-looking model on its website.
18 Mar 2015
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Richard Marks
With the National Readership Survey under review, questions about the nature of joint industry research remain. Could media owners choose to go it alone, asks Research the Media's Richard Marks.
17 Mar 2015
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Patrick Walker
With three quarters of children now using mobile devices, YouTube for Kids will tap into young digital natives at a previously unforeseen level writes Patrick Walker, CEO of Rightster
16 Mar 2015
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Ellen Hammett
57% of Brits under the age of 34 will engage with native ads if the content appeals to them, rising to 63% for 18-24s, according to new research from Adyoulike.
11 Mar 2015
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David Pidgeon
The future role of JICs - the Joint Industry Councils that manage the different audience measurement 'currencies' - dominated this year's Future of Media Research conference. So what does the future have in store?
11 Mar 2015
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Ellen Hammett
Speaking at Mediatel's Future of Media Research conference on Tuesday, Lumen founder Mike Follett described what could be a giant leap for media research as the company looks to transform our understanding of online ad engagement.
11 Mar 2015
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The Media Leader Staff
Britvic's CEO Simon Litherland delivered his first speech as ISBA president at the body's annual conference this morning, outlining the priorities and issues for the advertising industry this year.
11 Mar 2015
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David Pidgeon
Jens Torpe, the co-founder of City A.M., has said that if the National Readership Survey is to survive it should call time on the personal interview methodology and embrace web-based panels.
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