SEARCH
Results categorised as Advertising
28 May 2015
|
Ellen Hammett
Mobile digital advertising revenues from UK publishers grew by 80% year on year in the first quarter of 2015, according to new research from Deloitte and the Association of Online Publishers.
27 May 2015
|
The Media Leader Staff
The latest WPP and Millward Brown BrandZ report shows that Apple has overtaken Google to reclaim the top spot - whilst technology was revealed as the fastest-growing category.
27 May 2015
|
Ellen Hammett
Proctor & Gamble is the latest advertiser to land itself in hot water with the ASA over the use of vloggers, following a complaint that a YouTube video for Max Factor wasn't obviously identifiable as advertising.
21 May 2015
|
David Pidgeon
The chiefs of the UK's biggest magazine publishers were talking with confidence at the 2015 PPA Festival - with signals that magazine brands will continue to move far beyond the printed page.
20 May 2015
|
Raymond Snoddy
The Daily Telegraph ended up in hot water over its lack of coverage of the HSBC tax scandal, now Global Radio stands accused. Ofcom says the group has done nothing wrong, but should we be worried?
20 May 2015
|
Richard Marks
Richard Marks reports from the first ever asi Asia-Pacific Television Symposium and is left wondering: what's in a name? A lot actually.
20 May 2015
|
Ellen Hammett
Powered by desktop ad-blocker Adblock Plus, the new Android browser will automatically block “annoying” adware, as it looks to speed up mobile browsing and save battery life.
19 May 2015
|
Richard Shotton
It might look like a counter-intuitive act, but the highest 'pronking' antelopes are the most successful - is the same true for advertisers,
19 May 2015
|
The Media Leader Staff
To help estimate total campaign ROI and discover "inspirational" radio ads, the RAB has launched two apps for both advertisers and agencies.
19 May 2015
|
Ellen Hammett
As it looks to better connect advertisers with its brands' online audiences, Viacom is forming a new group to help advertisers create customised, content-led campaigns to specifically target digital and social media platforms.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer