SEARCH
Results categorised as Advertising
11 Jun 2015
|
Ellen Hammett
Chango's Andy Smith will help launch Vibrant's original In-Text format - green double-underlined hyperlinked words within editorial - as a programmatic format.
11 Jun 2015
|
David Pidgeon
The Internet of Things means products and services can connect directly to the consumer - so why do you want to put a piece of advertising in the way of that, argues futurist Tracey Follows.
11 Jun 2015
|
Brian Jacobs
Ever since the first person clicked on the first ever online ad, and the first blogger penned the first essay on all that's wrong with everything digital, one question has underpinned much of the discussion: Who's in charge?
09 Jun 2015
|
Dominic Mills
With a mergers and acquisitions bonanza going on in the marketing services sector, owner-manager agencies thinking about selling need to get prepared.
09 Jun 2015
|
James Whitmore
Mary Meeker's annual report into time spent with media discards out-of-home on the grounds it is impossible to calculate. So what happened when Route - the UK OOH survey that equips 30,000 people with GPS trackers - had a crack?
08 Jun 2015
|
Clarissa Windsor
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
08 Jun 2015
|
Ellen Hammett
The Express' Jane Putley will join as head of news, while ITV's Donia Dacey is to become News UK's head of solutions.
08 Jun 2015
|
Dominic Mills
Given the chance to demonstrate its commitment to good, what does adland do? Of course, it stumbles at the first hurdle, writes Dominic Mills.
05 Jun 2015
|
The Media Leader Staff
The publisher of the London Evening Standard, The Independent and i has appointed Scott Deutrom to the newly created role of chief digital revenue officer.
04 Jun 2015
|
Pete Buckley
MEC's head of strategy, Pete Buckley, has boiled Meeker's lengthy conclusions down to four simple questions every marketer should now ask their agency.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer