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Results categorised as Advertising
12 May 2015
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Jeff Henry
Regional publisher Archant is moving away from device-based strategies to focus purely on two core trading currencies: content and audience. CEO Jeff Henry shares some exclusive insights.
12 May 2015
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Ellen Hammett
Rail users are spending half their journey time on a connected device and increasingly using that time to browse products and make purchases, according to research by KBH On-Train Media.
11 May 2015
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Dominic Mills
This week Dominic Mills looks at the dangers of only looking at life through the rose-tinted prism of social media - plus: do we need to prescribe some anti-depressants to copywriters?
07 May 2015
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The Media Leader Staff
Starcom MediaVest Group has promoted Scott Curtis to European mobile strategy and development director.
06 May 2015
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Richard Jones
Mobile has changed the publishing game - so how can publishers stay ahead? By Richard Jones, CEO, EngageSciences.
06 May 2015
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Clarissa Windsor
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
05 May 2015
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David Pidgeon
O2 confirms it will operate Weve as a wholly owned subsidiary, claiming it will be more "agile" with just one owner.
05 May 2015
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Dominic Mills
The use of neuroscience in commercial advertising is becoming increasingly influential - but its contribution to political advertising could be staggering. So why don't politicians use it?
01 May 2015
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David Pidgeon
The vast majority of Channel 5's existing 100-strong sales force will lose their jobs when the business is integrated into Sky Media from 1 June.
01 May 2015
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Ellen Hammett
A new agreement will see Nielsen measure all video advertising delivered to Roku streaming players and Roku TV models.
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