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Results categorised as Advertising
19 May 2015
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The Media Leader Staff
To help estimate total campaign ROI and discover "inspirational" radio ads, the RAB has launched two apps for both advertisers and agencies.
19 May 2015
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Ellen Hammett
As it looks to better connect advertisers with its brands' online audiences, Viacom is forming a new group to help advertisers create customised, content-led campaigns to specifically target digital and social media platforms.
18 May 2015
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David Pidgeon
The new app will support geo-targeted, in-stream and native advertising - but Trinity Mirror is still committed to print and wants to win the "going backwards" race.
18 May 2015
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Attila Jakab
Display advertising has always had trouble proving its business value due to the fundamental flaw of focusing almost exclusively on its "last-event" role, so how did Waitrose go about tackling this?
18 May 2015
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Dominic Mills
Dominic Mills argues that Dentsu Aegis's acquisition of John Brown Media - undoubtedly driven by iProspect - will force more than a few agencies to think: where-the-bloody-hell does this leave us?
15 May 2015
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David Pidgeon
The unnamed companies are set to use ad blocking tech developed by Israeli start-up Shine and would prevent ads from loading in web pages and apps.
14 May 2015
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David Pidgeon
IAB psychologist Dr Simon Hampton warns brands that once the connected future starts reflecting back to us what we don't want to know we will turn it off.
14 May 2015
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Ellen Hammett
Speaking at the IAB's Mobile Engage conference 2015, Facebook's Rob Newlan unveiled new research to reveal just how powerful social platforms can be - and how much of an influence they have on consumers' perception of ad creative.
14 May 2015
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David Pidgeon
James Murphy, founder and CEO of adam&eveDDB, succeeds Cilla Snowball CBE, group CEO and group Chairman, AMV BBDO, who completes her three year term on 1 June.
12 May 2015
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The Media Leader Staff
The $.4.4bn deal will give Verizon access to AOL's automated ad platforms and video content - as well as global content brands, including The Huffington Post, TechCrunch and Engadget.
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