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Results categorised as Advertising
20 Jul 2015
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Clarissa Windsor
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
17 Jul 2015
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The Media Leader Staff
Industry experts from Jaywing, Carat, The Work Perk and Summit react to the latest IPA Bellwether for Q2 2015.
16 Jul 2015
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David Pidgeon
The public review will assess the way the BBC is funded, its current scale, governance and purpose.
16 Jul 2015
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The Media Leader Staff
Marketing budget growth increased to a three-quarter high in Q2 2015, marking 11 quarters of successive expansion, according to the latest IPA Bellwether report.
15 Jul 2015
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David Pidgeon
Dennis Publishing said the website goes beyond a digital rendition of the print magazine and includes news, reviews and insight from the world of road cycling.
15 Jul 2015
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Jonathan Di Sapia
Huge changes stand before us, writes Improve Digital's Jonathan Di Sapia - and the smartest publishers are investing now to face them.
15 Jul 2015
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Raymond Snoddy
It's time for everyone to wake up and realise how potentially malevolent this government's plans for the BBC will be in their effect, writes Raymond Snoddy.
13 Jul 2015
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Martyn Bentley
The challenges are real enough that programmatic video won't be usurping linear TV advertising anytime soon - but it's certainly a bold alternative, writes Rubicon Project's Martyn Bentley.
13 Jul 2015
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Dominic Mills
As Barclays sacks CEO Antony Jenkins - nicknamed Saint Antony due to his pledge to transform the bank's values - Dominic Mills examines the impact the move will have on advertising.
13 Jul 2015
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Richard Shotton
Following Uber's introduction of surge pricing during the tube strike last week, ZenithOptimedia's Richard Shotton looks at how consumers punish brands who transgress their notions of fairness.
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