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Results categorised as Advertising
31 Jul 2015
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Ellen Hammett
Chime, which owns creative agency VCCP, and specialises in sports marketing, has been purchased for £374 million.
30 Jul 2015
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James McDonald
Classified advertising has changed significantly over the last 30 years - not least in terms of adspend, writes Warc's James McDonald.
29 Jul 2015
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James McDonald
Display adspend has grown at its strongest rate for four years. Here, Warc's James McDonald looks at the impact across different media.
28 Jul 2015
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The Media Leader Staff
AA/Warc: UK ad spend in Q1 was the highest on record with growth in traditional display advertising - including TV, radio and outdoor - particularly strong.
27 Jul 2015
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Dominic Mills
Client-agency relationships are still troubled by the same issues as 20 years ago, yet the angst persists, writes Dominic Mills.
22 Jul 2015
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The Media Leader Staff
New research shows that 18-34 year olds access newsbrands constantly during the day, often in bite-sized forms and through various channels.
22 Jul 2015
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Richard Shotton
Richard Shotton uses new research to examine students' perception of advertising - and how an unethical image is undermining the drive to attract new recruits to the industry.
22 Jul 2015
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Ellen Hammett
An ad is considered viewable if 50% of it is in view for at least 1 second, according to the IAB and Media Ratings Council, with UK viewability falling 7% year on year.
21 Jul 2015
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David Pidgeon
Weir was previously fashion features director at Sunday Times Style and has worked at Drapers and Elleuk.com.
20 Jul 2015
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Dominic Mills
As Sky gets the nation talking about its latest campaign, challenger BT could not have got it more wrong with its execrable ads starring Ewan McGregor, writes Dominic Mills.
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