SEARCH
Results categorised as Advertising
06 Oct 2015
|
David Pidgeon
VisualDNA's Jim Hodgkins says brands are unlikely to invest more money online unless they can find better ways to use data to serve ads.
06 Oct 2015
|
Ellen Hammett
Newsline hears from VivaKi's Marco Bertozzi on what the next stage for programmatic is, how it's embracing data in new ways and the future opportunities and challenges for creativity.
06 Oct 2015
|
David Pidgeon
"It's the most important metric not talked about," says Quantcast's EU managing director, Phil Macauley.
05 Oct 2015
|
The Media Leader Staff
As Instagram celebrates its fifth anniversary, Newsline hears from Jaywing, MEC, Getty Images, Summit and the CMA on what they think is next in store for the popular photo-sharing platform.
05 Oct 2015
|
Rupert Staines
An obsession with technology - not the customer - in the automated age is failing brands, says RadiumOne's Rupert Staines.
05 Oct 2015
|
David Pidgeon
Agencies must rebuild trust and transform their trading desk models as client woes over fees, pricing and data privacy grow stronger, industry has heard.
05 Oct 2015
|
Dominic Mills
As funny becomes the new serious, adland is set for a lot more than just belly laughs, writes Dominic Mills.
05 Oct 2015
|
David Pidgeon
New and widely respected names from across the industry join the line up after last year's inaugural ceremony.
02 Oct 2015
|
Brian Jacobs
The potential afforded by the whole concept of programmatic trading is exciting - but it's fast turning into a toxic mess, writes Brian Jacobs, founder director, Enreach.
01 Oct 2015
|
The Media Leader Staff
The co-founder and former CEO of media agency PHD joins after a major deal in the summer with Trinity Mirror and the marketing tech company.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer