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Results categorised as Advertising
31 Aug 2015
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Dominic Mills
History has a tendency to repeat itself, and, just like the change media agencies underwent in the 1990s, we're heading for another industry split, argues Dominic Mills.
31 Aug 2015
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Ellen Hammett
Running for 8 weeks from 2 September, the campaign, which will run across both print and digital, will aim to highlight the level of attention and influence that newsbrands still have in an increasingly connected world.
28 Aug 2015
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Asif Noorani
AI and automation are rapidly changing our lives - but to reap future rewards, marketers must address the conscious and unconscious biases in the way that they think about them, writes Asif Noorani.
25 Aug 2015
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Steve Doyle
It's time advertisers woke up to the fact that not all impressions are equal, writes InSkin Media's Steve Doyle.
24 Aug 2015
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Dominic Mills
There might very well be a place for science to go with adland's art - but M&C Saatchi's 'magic formula' entirely misses the mark.
20 Aug 2015
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Catherine Becker
Despite what some clients might think, media agencies are adapting well to an increasingly fragmented landscape, writes adconnection's Catherine Becker.
19 Aug 2015
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Ellen Hammett
In response to calls from vloggers for greater clarity surrounding commercial partnerships, the ASA has published new guidance to help them better understand how and when advertising rules apply to their vlogs.
18 Aug 2015
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Martin Kelly
Programmatic is certainly a factor the $26bn in media spend up for review - but Martin Kelly explains why its impact is felt beyond this into the way in which brands and agencies structure their organisations globally.
17 Aug 2015
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Ellen Hammett
Dean Matthewson has been brought in as part of an ongoing investment in building Invention, Trinity Mirror's creative solutions arm.
17 Aug 2015
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Bob Wootton
We should be more mindful of the language we use when talking about programmatic ad trading, warns ISBA's Bob Wootton.
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