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Results categorised as Advertising
14 Sep 2015
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The Media Leader Staff
ZenithOptimedia's new Advertising Expenditure Forecasts forecast that mobile internet advertising will account for 12.4% of global adspend in 2016, while newspapers account for 11.9%.
14 Sep 2015
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Ben Rickard
MEC's Ben Rickard, head of mobile, EMEA, explains how the new iPhone and iOS 9 are set to disrupt the advertising industry.
14 Sep 2015
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Rubbi Bhogal-Wood
Primesight's Rubbi Bhogal-Wood wonders how brand marketing can make the most of a very new and universal digital language.
14 Sep 2015
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Dominic Mills
Lies, obfuscation and the start of a full-blown war? Following Jamie Oliver's TV show about sugar in our diets, Dominic Mills picks apart Coke's responsive advertising campaign.
14 Sep 2015
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Richard Shotton
Do advertisers over-estimate the importance of audiences and under-estimate the importance of targeting people by situation or context? Richard Shotton looks at the evidence.
11 Sep 2015
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The Media Leader Staff
Google's Doina Harris has been appointed vice president of the Advertiser Technology Group (ATG) in EMEA, while SAP's Michele Weber joins as vice president and head of ATG global marketing.
10 Sep 2015
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David Pidgeon
A host of big name entrepreneurs have joined the latest investment round, including Bartle Bogle Hegarty co-founder Sir John Hegarty, former Omnicom chairman Martin Boase, ex-TBWA president Michael Greenlees.
10 Sep 2015
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Ellen Hammett
Following a successful 12-month trial, Sky AdSmart will roll out across Johnston Press' national footprint over the next three years.
10 Sep 2015
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The Media Leader Staff
Greater self-reliance, new agency models and performance based metrics are top priorities for CMOs as they prepare for 2020.
10 Sep 2015
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David Pidgeon
Eisenstein, who previously held roles at Capgemini and Microsoft before joining Videology in 2010, will be responsible for managing the growth in the region and will replace Anne de Kerckhove.
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