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Results categorised as Advertising
19 Oct 2015
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Dominic Mills
The latest 'brand league table' is so far out of touch with reality it's laughable, writes Dominic Mills.
16 Oct 2015
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The Media Leader Staff
Jaywing, Naked Communications, Ensighten, Circus Street, Genero and Atomic London give their analysis of the latest results.
15 Oct 2015
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Richard Marks
The People's History Museum of Manchester was host to Shift North on Tuesday 13 October, an event on a mission to explain what makes newsbrands tick, for readers and advertisers. By Research the Media's Richard Marks.
15 Oct 2015
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Ellen Hammett
Speaking at IAB Engage on Thursday, the company's UK and US CEOs unveiled L.E.A.N, which has been designed to combat what they both described as the "biggest challenge" for the media industry.
15 Oct 2015
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Ellen Hammett
The move forms part of a wider senior restructure, which will see current CEO Grant Millar become chief client officer, ZenithOptimedia Worldwide.
15 Oct 2015
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Ellen Hammett
The level of online ad viewability in the UK rose 3% to 52% in the third quarter of 2015, according to ad verification company Meetrics; however, an estimated £1 billion a year is still spent on unseen ads.
15 Oct 2015
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The Media Leader Staff
Alongside easing revisions to marketing budgets, optimism regarding marketers' wider industry financial prospects continued to wane in the third quarter of 2015.
14 Oct 2015
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Jim Hodgkins
Digital advertising needs to bridge its creative chasm to counter the ad-blocking threat, argues VisualDNA's Jim Hodgkins.
14 Oct 2015
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Richard Shotton
ZenithOptimedia's Richard Shotton explains why being able to target consumers by their emotions is something that advertisers should be taking advantage of.
14 Oct 2015
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The Media Leader Staff
From innovations in mobile and out-of-home, to the ad-blocking debate, Susan Perolls and Clare Johnson, Loudmouth PR, share their key take-outs from this year's ad:tech London.
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