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Results categorised as Advertising
03 Nov 2015
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Bill Swanson
PubMatic's Bill Swanson explores the growing challenges for publishers in a programmatic world.
02 Nov 2015
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Dominic Mills
Media agencies must wish they could operate, like Bond product placement, in a world where there are no rules or ratecards.
02 Nov 2015
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Abby Carvosso
Publishers need to come together to help brand marketing in a time of crisis, says Bauer Media's Abby Carvosso.
28 Oct 2015
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Raymond Snoddy
There are enough meaningful developments from alternative news organisations to cement a profitable future - but challenges remain.
28 Oct 2015
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The Media Leader Staff
The publisher of the Daily Mirror and Sunday People will buy out the 80% it does not already own in Local World to create the largest regional newspaper publisher in the UK.
27 Oct 2015
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The Media Leader Staff
New! Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.
27 Oct 2015
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Mark Barber
Music can be tricky, but advertisers should think carefully before disregarding its power for their brands, writes Mark Barber.
26 Oct 2015
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Dominic Mills
While Sky is using ad tech science for its benefit, Google is mysteriously failing to get it right at even the most basic level, writes Dominic Mills.
23 Oct 2015
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Ellen Hammett
Speaking at Magnetic's Spark event, Millward Brown's executive vice president of global brands, Sue Elms, said ad clutter was choking the digital environment to the detriment of effectiveness.
23 Oct 2015
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James McDonald
Warc's James McDonald explains how branded content is helping radio advertising to stay in such good shape.
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