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Results categorised as Advertising
01 Feb 2016
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Dominic Mills
As it faces a bleak future, Dominic Mills translates the gobbledygook flowing out of the Guardian - and, in praise of the Super Bowl and TV, challenges the industry's obsession with precision marketing.
29 Jan 2016
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David Pidgeon
The expanding app economy is changing how advertisers approach mobile. Here, brands and agencies discuss what works and what doesn't - and how marketers can win the hearts and minds of mobile consumers.
28 Jan 2016
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Ellen Hammett
BuzzFeed's Kate Burns explains how its mobile app has become a testing ground for all content strategies - alongside details of its virtual reality plans.
28 Jan 2016
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Ellen Hammett
Carat's chief strategy officer, Dan Hagen, tells Newsline how brands should be approaching mobile, and how he thinks it will impact e-commerce over the next five to 10 years.
28 Jan 2016
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Ellen Hammett
Newsline speaks with Santander's chief marketing officer, Keith Moor, about the growth of m-commerce and how it's affecting his business.
28 Jan 2016
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The Media Leader Staff
In an interview with Newsline, Google's agency head, Max Macintosh, gives his take on how brands should approach mobile app marketing - and discusses Google's mobile business plans over the next 18 months.
27 Jan 2016
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Julie Langley
Last year's ad tech mergers and acquisitions trends suggest that the market is unlikely to slow down in 2016, writes Results International's Julie Langley.
27 Jan 2016
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The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.
26 Jan 2016
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David Pidgeon
37% of mobile users claim to have used an ad blocker in the last month - as desktop use rises 10% to 38%.
26 Jan 2016
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Torin Douglas
January 1986 kicked off a defining year for media - witnessing Murdoch's newspaper triumphs, a German incursion into UK mags and a proto-Gogglebox. Here, renowned journalist Torin Douglas recounts a fascinating history.
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