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Results categorised as Advertising
12 Jan 2016
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Sarah Booth
BBH's Sarah Booth argues that we are being so 'highly optimised' that our horizons are rapidly narrowing. Is it time the media re-thought its use of data science and artificial intelligence?
11 Jan 2016
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Nick Halas
From making better use of data to learning more about audiences through AI, Posterscope's Nick Halas says there are 10 things the OOH sector should focus on this year.
11 Jan 2016
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Dominic Mills
Dominic Mills begins the New Year by scratching his head over the ad-free Formula One coming to Channel 4 and lamenting the sad use of a comedy genius in a lacklustre Specsavers ad
11 Jan 2016
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Richard Shotton
The industry's attempts to promote diversity might have the opposite effect, writes Richard Shotton.
08 Jan 2016
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David Pidgeon
The move will help cinema align itself with other AV channels as it seeks to revamp big screen media buying.
08 Jan 2016
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Chris Blackhurst
There are signs that the steepest declines in newspaper circulations are behind us - and that we've arrived at a core of loyal readers. But is that so cataclysmic, wonders Chris Blackhurst.
07 Jan 2016
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Ellen Hammett
Hidden codes tagged within the creative means advertisers will be able to link traditional and digital OOH campaigns with mobile devices.
06 Jan 2016
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The Media Leader Staff
There may be trouble ahead - and precious little moonlight, music or romance, writes Raymond Snoddy.
05 Jan 2016
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The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.
04 Jan 2016
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Giovanni Strocchi
With a stronger focus on first-party data, publishers and advertisers can create a more positive and profitable digital world, writes ADmantX CEO Giovanni Strocchi.
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