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Results categorised as Advertising
09 Mar 2016
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Simon Redican
The Publishers Audience Measurement Company - PAMCo - has now taken over the role of the NRS in producing audience estimates for published media. Here, its CEO, Simon Redican, explains what happens next.
08 Mar 2016
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Ellen Hammett
Outlining Johnston Press' strategy for the newly-acquired i, chief digital officer Jeff Moriarty has said it will leverage real-time user data and have an "aggressive" social push.
08 Mar 2016
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Tim Lumb
It's time to challenge the idea that out-of-home does not perform well, writes Outsmart's Tim Lumb.
08 Mar 2016
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The Media Leader Staff
The module, available to Mediatel Connected subscribers, offers postcode level reports, doordrop planning data, a pricing calculator, consumer research and case studies.
08 Mar 2016
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Isobel Sita-Lumsden
On International Women's Day, AOL UK's Isobel Sita-Lumsden analyses five video advertising campaigns that have represented women in a positive and empowering way over the last year.
07 Mar 2016
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Richard Shotton
The ZenithOptimedia insight team shows how partnering with celebrities can sometimes do more harm than good...
03 Mar 2016
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David Pidgeon
AT&T is planning to introduce a “private marketplace” for a select group of advertisers where it will use Videology's tech to buy ads on networks carried by AT&T.
03 Mar 2016
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Nick Halas
Posterscope's Nick Halas is back from Barcelona and says 2016 is going to be a transformative year for out-of-home.
03 Mar 2016
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Ellen Hammett
A reboot of Intelligent Life, 1843 will give advertisers the opportunity to target the Economist audience in a more relaxed editorial environment.
02 Mar 2016
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Raymond Snoddy
How is it that almost all published consultancy reports somehow manage to come up with conclusions that chime with the instincts of their paymasters?
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