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Results categorised as Advertising
11 Feb 2016
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The Media Leader Staff
As Vogue turns 100, media experts share their thoughts on what has made the magazine such a success - and what its long-standing credibility means for advertisers both now and in the future.
11 Feb 2016
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David Pidgeon
"There's no hierarchy, only fragmentation of attention," says the IAB as it releases findings from a new study investigating living room media habits - but other researchers remain unconvinced of the conclusions.
10 Feb 2016
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The Media Leader Staff
The 15-year contract had previously been held by Clear Channel, but was awarded following a competitive tender process and includes the ad operations for 80 new bus shelters.
10 Feb 2016
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The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.
09 Feb 2016
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Heather Andrew
Neuro-Insight's CEO, Heather Andrew, exclusively sheds light on the subconscious impact of five of the latest holiday ads.
08 Feb 2016
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Liz Duff
The Super Bowl has once again highlighted the power and appeal of the live TV ad-spot - but advertisers need to do more to keep viewers glued to their screens, argues Total Media's Liz Duff.
08 Feb 2016
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Dominic Mills
From a relentless scrapper to an agency that offers free cuddles, Carat has turned into a very different beast over the last 18 months. It's a tale of our times, writes Dominic Mills.
08 Feb 2016
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Richard Shotton
Unwanted Christmas presents + consumer psychology = fascinating insights about poster creative. By ZenithOptimedia's Richard Shotton.
05 Feb 2016
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The Media Leader Staff
Kerry Hipkiss, Jack Swayne and Hannah Fisher are to join iProspect UK's senior leadership team and board, with immediate effect.
04 Feb 2016
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James McDonald
EXCLUSIVE: The largest single ad channel in the UK is finally set to witness a decrease in adspend this year. Warc's James McDonald reports.
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