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Results categorised as Advertising
17 Mar 2016
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Dominic Mills
A few months ago Dominic Mills was deeply cynical of the Internet of Things. Now, thanks to some inspiring research from Mindshare, he's not so sure. Usefulness and convenience might convince him there's real media value...
16 Mar 2016
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Mike Colling
Simply blocking the ad blockers is not a sustainable approach, writes MC&C's Mike Colling. There is another way, however...
16 Mar 2016
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The Media Leader Staff
Discovery Communications has launched a new international sales division for its portfolio of TV channels and digital products.
14 Mar 2016
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Dominic Mills
Why does the press keep regurgitating so many spectacularly incorrect figures about TV's supposed decline? Dominic Mills lurks behind the lazy research to find out.
14 Mar 2016
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The Media Leader Staff
Sky Media has chosen Yospace, a specialist in multi-screen ad delivery, to provide a "dynamic ad replacement solution" for Sky Go, the broadcaster's online and on-demand service.
14 Mar 2016
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The Media Leader Staff
Rubicon Project is to become Mediaocean's automated guaranteed partner for its direct advertising business.
11 Mar 2016
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The Media Leader Staff
Known as 'The Connies', the awards are held in celebration of those pioneering new advertising, technological and commercial opportunities in the connected industry.
11 Mar 2016
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The Media Leader Staff
Running for six weeks, the Newsworks campaign aims to remind people of the 'unique role' newspapers play in setting the national agenda and influencing opinion formers.
10 Mar 2016
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David Pidgeon
News UK has appointed David Wilcox as sales director for The Sun and Tammy Willson as sales director for The Times and The Sunday Times, it has been announced.
09 Mar 2016
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The Media Leader Staff
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