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Results categorised as Advertising
23 Mar 2016
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Raymond Snoddy
As the UK's TV audience measurement body releases its first ever Television Landscape Report, Raymond Snoddy crunches the digits for himself.
23 Mar 2016
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The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.
22 Mar 2016
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Chris Le May
Before any form of programmatic TV can progress in the UK, we must understand exactly how it is defined - and what might prevent its uptake amongst advertisers, writes DataXu's Chris Le May
22 Mar 2016
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Ellen Hammett
Human interaction, anticipation and music dating back to before the year 2000 are just a handful of the things that have been scientifically proven to help make TV advertising more effective and memorable.
21 Mar 2016
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David Pidgeon
Slowdown in China, recession in Brazil and Russia, uncertainty over the EU and the ongoing migration crisis have not shaken advertisers with the forecasts hardly changing since the last was published in December 2015.
21 Mar 2016
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Dominic Mills
With the reputational disaster engulfing JWT, some interesting - and risible - job titles emerging from the woodwork, and Campaign's annual league tables and school reports, it's been a busy week in adland.
18 Mar 2016
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David Pidgeon
"All of the brands in your fridge have been built on wastage," said ITV's group commercial director, as he lambasts targeted digital marketing and an overuse of data in advertising.
18 Mar 2016
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James Patterson
Sponsored content: It's time for TV buyers to demand the same level of performance they've come to expect online, writes The Trade Desk's James Patterson.
17 Mar 2016
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Ellen Hammett
Exterion Media has beaten JCDecaux to win Transport for London's (TfL) advertising network contract - estimated to be worth around £150m a year.
17 Mar 2016
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The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.
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