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Results categorised as Advertising
11 Apr 2016
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Dominic Mills
The relationship between agencies and start-ups is a messy world where pockets of good practice are outweighed by the bad, writes Dominic Mills.
11 Apr 2016
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Heather Andrew
Heather Andrew, CEO of Neuro-Insight UK, explains the neuroscience behind the enduring popularity of magazines brands.
07 Apr 2016
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The Media Leader Staff
The new three-phase programme hopes to help improve understanding and working practices between agencies and tech start-ups.
06 Apr 2016
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The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.
06 Apr 2016
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Raymond Snoddy
Based on a chapter from the new book What Price Channel 4?, Raymond Snoddy reveals details about a radical, but failed plan concocted by the Secretary for Culture, Media and Sport.
05 Apr 2016
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Brian Jacobs
Ahead of Mediatel's event of the same name, we hear from Enreach's Brian Jacobs on the future of media planning.
05 Apr 2016
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Mark Middlemas
Adtech firms need to 'do brand' like the brands they represent, argues RadiumOne's Mark Middlemas.
04 Apr 2016
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Dominic Mills
Why, as an advertiser, wouldn't you pay less for a diminished experience, asks Dominic Mills - plus: JWT's hilarious legal comedy show.
01 Apr 2016
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The Media Leader Staff
As the most valuable brand in the world celebrates its 40th birthday, media folk explain what Apple means to them.
01 Apr 2016
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David Pidgeon
Advertising trade body ISBA has appointed Mark Finney as its new director of media and advertising following the departure of Bob Wootton after 20 years.
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