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Results categorised as Advertising
25 Apr 2016
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Dominic Mills
You don't hear media people or clients saying they want to see a return to the agency model of yesteryear - but it's back up for discussion nonetheless, writes Dominic Mills.
22 Apr 2016
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The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.
21 Apr 2016
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Ellen Hammett and David Pidgeon
The rise of live video streaming is set to disrupt the traditional sports broadcast model, Havas' global CEO of sports and entertainment has warned.
20 Apr 2016
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The Media Leader Staff
Sizmek's Ben Walmsley has been named digital commercial director of News UK's newly restructured commercial arm The Bridge.
20 Apr 2016
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Caroline Hugonenc
What will it take for the ad industry to settle upon a common measurement language, asks Tead's Caroline Hugonenc
19 Apr 2016
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The Media Leader Staff
Sir Martin Sorrell, the boss of the world's largest advertising group, has said leaving the EU would cost his business influence in 40% of its top markets.
19 Apr 2016
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David Pidgeon
Paddy Power has argued that it is harder than ever to make an impact in advertising - which is why the bookmaker is happy to never shy away from controversy.
19 Apr 2016
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Ellen Hammett
Channel 4 has staked £1 million of its commercial airtime to encourage brands and agencies to feature disability and disabled talent in their advertising campaigns.
18 Apr 2016
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Dominic Mills
YouTube might think it is "remaking TV", but its strategy is missing a crucial component, writes Dominic Mills - plus: VW's misleading ads cause more headaches for the car manufacturer.
18 Apr 2016
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The Media Leader Staff
New research from Videology and Gain Theory has analysed the impact of video in driving offline, in-store sales - revealing positive return on investment figures.
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