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Results categorised as Advertising
03 May 2016
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Bob Wootton
Too much of what happens in the digital world defies gravity, writes Bob Wootton - it's time we scrutinised it much more closely.
02 May 2016
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Dominic Mills
The one thing media owner trade bodies should avoid is picking fights with other media, writes Dominic Mills.
30 Apr 2016
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The Media Leader Staff
Manchester Airports Group (MAG) has appointed Primesight to handle its out-of-home ad contract over the next five years.
29 Apr 2016
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Julie Langley
The year has started strongly for the ad and marketing-tech sectors, but will the upward trend continue? Results International's Julie Langley assesses the latest M&A activity.
29 Apr 2016
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The Media Leader Staff
Hearst US's Hayley Cochrane is to join the publisher's UK team as head of digital sales.
29 Apr 2016
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James McDonald
The latest adspend figures may have set alarm bells ringing for UK newsbrands - but Warc analyst James McDonald says the longer-term picture is much less severe.
28 Apr 2016
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The Media Leader Staff
ISBA, which represents 450 major brands, including Unilever, Coca-Cola and Santander, consulted with lawyers and media experts on issues advertisers felt had "undermined" trust between clients and agencies.
28 Apr 2016
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Ellen Hammett
Growing political and public debate on equality has prompted the Advertising Standards Authority to launch an investigation into gender stereotyping in ads.
28 Apr 2016
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Ellen Hammett
Carat's Matt Landeman and Matthew Hook have also been promoted.
28 Apr 2016
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Andy Goldsmith
Technology, data and societal shifts have all changed the rules of the game, writes Primesight's Andy Goldsmith.
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