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Results categorised as Advertising
19 May 2016
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David Pidgeon
Re-establishing print as a viable advertising medium has got newspaper publishers on a mission - but what will it take to win back the adspend?
19 May 2016
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The Media Leader Staff
Liz Martin is to join Bauer Media's advertising team as commercial marketing director, starting 23 May.
18 May 2016
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The Media Leader Staff
Shared risk, shared reward - should newsbrands be working in partnerships to ensure their survival?
18 May 2016
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Piers North
We absolutely need to steel ourselves to compete, but we also need to know when to partner, writes Trinity Mirror's Piers North
18 May 2016
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The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.
17 May 2016
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Ellen Hammett
Speaking at the 2016 DailyDOOH Media Summit on Tuesday, WCRS's Dino Burbridge described a Matrix-style era where tech allows advertisers to control what we see.
17 May 2016
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Tim Jones
Its immersive nature should mean virtual reality will work wonders for brands, but it's not without its risks, writes the7stars' Tim Jones.
16 May 2016
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Dominic Mills
At last, it seems the pendulum that says video is the future may be swinging back, writes Dominic Mills.
13 May 2016
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The Media Leader Staff
VivaKi's Danny Hopwood discusses how ad technology and an influx of data is impacting the traditional agency structure.
12 May 2016
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David Pidgeon
The ability to simultaneously run digital ads on 'second screen' devices that correspond with what is playing on the TV is opening up new creative and strategic options for advertisers - but the concept comes with warnings.
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