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Results categorised as Advertising
16 Jun 2016
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The Media Leader Staff
Bourn is the former MD of Braben and, most recently, SVP Europe of MWW, where he built a client base including Bloomberg Media, Sky Media, Bauer Media, and the Content Marketing Association.
15 Jun 2016
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The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.
14 Jun 2016
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Ellen Hammett
The initiative was launched to encourage brands and agencies to feature disability in their ad campaigns.
13 Jun 2016
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Ellen Hammett
Khan said he was "extremely concerned" about some of the advertising that appears on the London underground and at bus stops - especially when it comes to the portrayal of women.
13 Jun 2016
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Dominic Mills
No one has come out of the ANA rebates probe with much credit, but there has been a distortion of such magnitude that it threatens its credibility, writes Dominic Mills
09 Jun 2016
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The Media Leader Staff
Peel Hunt's Alex DeGroote says broadcasters must remain vigilant in an increasingly fragmented and competitive market as he forecasts a solid ad performance in H2 - but only if the UK votes to remain in the EU.
09 Jun 2016
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The Media Leader Staff
Charlotte Tilbury's director of digital discusses the make-up brand's 'experimental' digital strategy and why mood-targeting is going to open up doors for advertisers.
09 Jun 2016
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Ellen Hammett
Beauty brand Charlotte Tilbury's digital lead, Anna Bateson, said there has been a "loss of humanity" between brands and consumers, causing people to actively switch off from digital.
09 Jun 2016
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Ellen Hammett
Futurist Tracey Follows says emotional data will eventually become much more important to marketers than behavioural data.
09 Jun 2016
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David Pidgeon
Kelly Williams, the MD of ITV's commercial operations, says opening up Sky's Adsmart for other broadcasters to use would be for "the good of TV advertising."
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