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Results categorised as Advertising
07 Jul 2016
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David Pidgeon
Jaguar has already launched a campaign through the partnership, with all media activation being planned by Mindshare, which said it has seen "fantastic results".
06 Jul 2016
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The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.
06 Jul 2016
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Raymond Snoddy
From TV to newspapers, share prices in media companies have fallen since the EU referendum. Will things stabilise? Don't count on it, writes Raymond Snoddy
06 Jul 2016
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David Pidgeon
Katharine Viner said she is not "theologically opposed" to putting up a paywall - but wants to explore an alternative route first and keep Guardian journalism accessible.
06 Jul 2016
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Matt Bourn
Be ready to embrace new possibilities as PR reinvents itself for the digital world of content and commerce, writes Finn's Matt Bourn
04 Jul 2016
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Dominic Mills
It seems there are a number of GroupM staff afflicted by fat-finger syndrome, writes Dominic Mills as he looks at the latest legal spat to engulf adland - plus: why Nurofen is absolute testament to the power of branding.
04 Jul 2016
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The Media Leader Staff
Ed Kitchingman, social insights director at MEC, dissects the Remain campaign's social media strategy - and explains why Leave had the edge
01 Jul 2016
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Clarissa Windsor
The September issue of the magazine will see a new distribution strategy employed, in addition to its existing newsstand presence, as well as a new look and a new approach to editorial content.
01 Jul 2016
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David Pidgeon
Publishing print advertising and circulation revenue fell by 17% and 5%, respectively, over the first half of the year - but digital revenues grew by 14%.
01 Jul 2016
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David Brennan
From Brexit to digital advertising, data has been allowed to become a complex, unreliable, unverifiable and selectively applied jumble of numbers. It's time to put that right, says David Brennan
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