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Results categorised as Advertising
29 Jul 2016
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The Media Leader Staff
Itch Media's Richard Noble is ready to disrupt the traditional role of the big ad agencies. Interview by Ellen Hammett.
28 Jul 2016
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The Media Leader Staff
An update to OneSoon's TV advertising analysis software is set to offer media agencies much higher accuracy levels, moving from minute-by-minute data to second-by-second.
28 Jul 2016
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The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.
27 Jul 2016
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The Media Leader Staff
Bidon joins from Xaxis native specialist company Plista where he served as global CEO.
27 Jul 2016
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David Pidgeon
ITV has recorded pre-tax profits of £425m in the first six months of the year, but warns of future cost-savings following Brexit fallout.
26 Jul 2016
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William Hanmer-Lloyd
In the first of a three-part series, Total Media's William Hanmer-Lloyd looks at how behavioural science and emerging technologies can improve the way we advertise
25 Jul 2016
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Ian Reynolds
Brands should respect the consumer's need to switch off from digital, writes Ian Reynolds, CEO at KBH On-Train Media
25 Jul 2016
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The Media Leader Staff
Teeman replaces Chris Forrester who is leaving for Spotify after a little over a year in the role.
25 Jul 2016
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The Media Leader Staff
Cartoon - "Quick, grab the little bastard!"
25 Jul 2016
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Dominic Mills
Dominic Mills argues that the evidence supposedly meant to demonstrate ad effectiveness is just too feeble to truly work
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