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Results categorised as Advertising
19 Sep 2016
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David Pidgeon
Trinity Mirror's chief revenue officer has renewed calls for the creation of a "unified [sales] platform" to help the publishing sector square up to the "duopoly of Facebook and Google."
19 Sep 2016
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The Media Leader Staff
News UK's creative content director, Tiffanie Darke, discusses new advertising solutions for publishers and their advertising clients.
19 Sep 2016
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Ellen Hammett
From gender-specified areas, to half-dressed women walking the floors, if this female reporter has taken one thing away from Dmexco 2016, it's that the gender debate in adland is far from "fucking over".
19 Sep 2016
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Dominic Mills
What the media industry thought to be a formidably tough, but ultimately winnable task, has turned into a Sisyphean nightmare, writes Dominic Mills
19 Sep 2016
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David Pidgeon
From the impact of AI, to the obstacles holding back the marriage between programmatic and creative, senior figures debated the biggest issues facing digital marketing at this year's Dmexco. Newsline editor, David Pidgeon, reports
18 Sep 2016
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Peter Field
By believing the hype around a uniquely digital future, advertisers are missing out on the potential for impressive effectiveness uplifts, writes Peter Field.
16 Sep 2016
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John Moulding
Holistic multi-platform TV campaign management is a reality, while programmatic barriers are breaking down, discovers John Moulding.
16 Sep 2016
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Ged Weston
Detractors of using the bluetooth technology in out-of-home advertising should reconsider the opportunity, writes Ged Weston.
15 Sep 2016
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The Media Leader Staff
Jon O'Donnell, managing director of ESI Commercial, examines the London advertising market post-Brexit.
15 Sep 2016
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The Media Leader Staff
Trump gets everywhere these days. Dmexco special cartoon by @aliceinml.
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