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Results categorised as Advertising
12 Oct 2016
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Ellen Hammett
36 pence in every pound spent on digital now goes to mobile, up from 4 pence just five years ago.
11 Oct 2016
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James Whitmore
Route, the audience research body for out-of-home advertising, has commissioned an expanded and renewed six-year research project worth £20m. James Whitmore explains what happens next.
11 Oct 2016
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Richard Marks
The latest Connected Screens survey reveals that 40% of us have installed an adblocker - but Research the Media's Richard Marks isn't surprised given he uses one himself...
11 Oct 2016
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The Media Leader Staff
Interview: Bauer Media's Abby Carvosso tells Newsline how the business is developing its radio strategy to help brands connect with audiences in new ways.
10 Oct 2016
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Dominic Mills
The idea that brands can turn their content into a revenue stream is a puzzling one, writes Dominic Mills.
10 Oct 2016
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Elspeth Cheung
Brands looking to diversify must ensure they don't dilute their proposition, warns Millward Brown's Elspeth Cheung
10 Oct 2016
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Anne Tucker
Today sees the launch of Mediatel's newly developed Mapping section within the Regional module of Mediatel Connected.
07 Oct 2016
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Will Hattam
Archant's Will Hattam explains how The New European went from idea to published product in a little over a week.
06 Oct 2016
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Ellen Hammett
'Hello London' is expected to generate £1.1 billion for TfL over the next 10 years.
06 Oct 2016
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The Media Leader Staff
Felicity Long has been named managing director of iProspect UK as the agency looks to strengthen its leadership team.
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