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Results categorised as Advertising
25 Oct 2016
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The Media Leader Staff
UK advertising expenditure recorded 5.2% growth in the first half of 2016 despite economic uncertainty before the EU referendum.
24 Oct 2016
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Moz Dee
The US presidential debates reveal how social media companies are evolving into new, complementary media organisations driven by today's mobile and video-first world. By Moz Dee.
24 Oct 2016
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Dominic Mills
Google wants to achieve brand fame - but funny how it doesn't use online channels to do that, writes Dominic Mills. Plus: orangutans induce anger and a lesson in obfuscation from Time Inc.
21 Oct 2016
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David Pidgeon
Following its bid to take a slice of TV adspend earlier this year by attacking the effectiveness of television ads, YouTube has now shifted its tactics by claiming its platform is a place where popular culture is born.
21 Oct 2016
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The Media Leader Staff
Brands can now measure the effectiveness of their campaigns on digital audio platforms including SoundCloud, audioBoom, Global's Heart, Capital and Radio X, and Bauer Media's KISS.
20 Oct 2016
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The Media Leader Staff
Headquartered in Manchester, Running Total will be co-owned by Total Media and John Marshall and Colin Reynolds, who become joint managing partners.
20 Oct 2016
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Lee Baring
VCCP's Lee Baring looks to the future of television - and weighs up the odds of it ever going fully programmatic.
20 Oct 2016
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Rick Jones
Rather than staving off the threat of adblocking, advertisers should be looking at the very real opportunities to give consumers advertising they actually value, writes Adform's Rick Jones.
19 Oct 2016
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The Media Leader Staff
Creative solutions aims to improve the creative quality of programmatic ads and minimise consumers' growing rejection of online advertising.
19 Oct 2016
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William Hanmer-Lloyd
Our view of value is highly malleable to small influences, writes Total Media's William Hanmer-Lloyd - and that means advertising can change a consumer's view of how much they are willing to pay.
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