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Results categorised as Advertising
31 Oct 2016
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Dominic Mills
Frustrated by bad copywriting, Dominic Mills wonders if it's time to introduce a body designed to both preserve endlines and cultivate good ones...
31 Oct 2016
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Mark Jackson
Advertisers that cling to a digital-only safety blanket in the wake of economic uncertainty will only see the delivery of diminished returns, writes MC&C's Mark Jackson.
28 Oct 2016
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The Media Leader Staff
The figure is expected to reach 79% by 2018 - double the 40% recorded in 2012.
27 Oct 2016
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The Media Leader Staff
Henrik Busch, SVP and co-founder - who is now heading up the Danish agency's UK operations - will explain how AI is set to shake things up for media planning and buying.
27 Oct 2016
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Ian Dowds
Enough is enough, it's time to reinstate some fundamental discipline around definitions, statistics and sources in media and advertising, writes UKOM's Ian Dowds.
27 Oct 2016
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The Media Leader Staff
After taking an extended sabbatical to deal with a family health matter, Publicis Groupe's chief revenue officer, Laura Desmond, has announced her plans to leave at the end of the year.
26 Oct 2016
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James Brown
Transport for London is promising new ad formats, more digital out-of-home opportunities and a programmatic offering. It's a revolution, writes Rubicon Project's James Brown.
25 Oct 2016
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Richard Shotton
Appealing for help from a group is often hampered by a diffusion of responsibility, writes Richard Shotton. How do we change this way of thinking?
25 Oct 2016
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Lynne Robinson
TouchPoints special: After ten years of changing media habits, it's time for the industry to get ahead of the curve, writes the IPA's research director, Lynne Robinson
25 Oct 2016
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David Pidgeon
The free services supplied by the state-of-the-art kiosks will be funded by the ad revenue they generate.
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