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Results categorised as Advertising
11 Nov 2016
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Ellen Hammett
The CEO of Time Inc UK has said that he is open to discussions about importing an 'ROI-guaranteed' initiative from the US which would see advertisers get their money back for campaigns that fail to deliver in print magazines.
10 Nov 2016
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John Moulding
GroupM chairman Irwin Gotlieb explains why TV can win marketing budgets previously used for trade promotion.
10 Nov 2016
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The Media Leader Staff
The $540m deal will see what Adobe called the creation of an "end-to-end independent advertising and data management solution" that it hopes will simplify a complex and fragmented process for brands.
09 Nov 2016
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Ellen Hammett
In a statement released on Wednesday, the WPP chief executive said it will take a "significant amount of time" to assess the long-term implications.
08 Nov 2016
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Bob Wootton
Following the launch of Omnicom's new agency earlier this year, Bob Wootton wonders whether the advertising produced by agency holding group-created teams is ever as good as the pitch.
07 Nov 2016
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Dominic Mills
Some of GroupM's recent criticisms of the ANA's report into media transparency are downright ridiculous, writes Dominic Mills.
07 Nov 2016
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Giovanni Strocchi
Creating an emotional connection with consumers will ultimately improve conversion rates, writes ADmantX's Giovanni Strocchi.
03 Nov 2016
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Ellen Hammett
Speaking at a Radiocentre event on Wednesday, the industry body's planning director Mark Barber said radio is in a catch 22 situation with advertisers as the industry becomes too focused on short-term metrics.
01 Nov 2016
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Ellen Hammett
Google, Lloyds Bank, Hewlett-Packard and Thomson Reuters are the first brands to run campaigns on Exterion and TfL's new premium screens at Canary Wharf.
01 Nov 2016
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Poorna Bell
Advertisers have a duty to think about girls and the younger generation who are finding their way in the world, writes The Huffington Post's Poorna Bell.
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