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Results categorised as Advertising
08 Dec 2016
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David Pidgeon
Xaxis, WPP's programmatic business, has named Nicolas Bidon as global president, succeeding Brian Gleason who is moving to GroupM's new [m]platform as global CEO.
08 Dec 2016
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David Pidgeon
In a move that will also seek to address the problem of adblocking and annoying ad experiences, Rubicon said it wants to "change advertising for good."
07 Dec 2016
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Clarissa Windsor
Marcus Rich will replace Mark Cranmer who is stepping down to focus on other business ventures after almost two years in the role.
07 Dec 2016
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James Brown
Make no mistake, there is an arms race underway between those who are truly committed to fighting ad fraud and those who want to profit from it, writes Rubicon Project's James Brown.
07 Dec 2016
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The Media Leader Staff
The agency has also opened a new office in Singapore.
06 Dec 2016
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The Media Leader Staff
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.
05 Dec 2016
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David Pidgeon
DCM will take over the contract, which is currently held by Pearl & Dean, from 12 December, and will see DCM cover 81% of cinemas in the UK, representing 3,107 screens at 485 sites.
05 Dec 2016
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Ellen Hammett
The US presidential election and Brexit vote have had little impact on advertising budgets, according to GroupM's latest ad forecast; however, Zenith has forecast a slowdown in UK growth over the next few years.
05 Dec 2016
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Dominic Mills
From decoding the macho business talk, to predicting how other management consultancies will react, Dominic Mills assesses Accenture's surprise purchase of Karmarama.
01 Dec 2016
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Ellen Hammett
Sky Media's deputy MD Jamie West said running campaigns via Sky AdVance - which allows advertisers to connect journeys across screens - had increased click-through rates by as much as 60% for some brands.
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