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Results categorised as Advertising
15 Nov 2016
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David Pidgeon
Channel 4 is to launch the first ever interactive television ads through a broadcast player, it has been announced - with the ability to click-to-buy the products.
15 Nov 2016
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Ellen Hammett
From print and advertising, to Facebook and YouTube, five teenagers took to the stage at this year's Media Playground to reveal their media and tech habits.
15 Nov 2016
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The Media Leader Staff
From emerging tech and digital opportunities, to a new era of publisher collaboration, magazine media has much to look forward to, says Adam Bullock, co-founder of Contented.
15 Nov 2016
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The Media Leader Staff
Media Playground 2016: Smart packaging, a shelf that reorders products on your behalf and a new era of programmatic commerce. How should brands approach the Internet of Things?
15 Nov 2016
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The Media Leader Staff
Smith formerly sat on ISBA's Executive Committee while commercial and operations director of Camelot. In grocery retail he has held marketing and management positions on the boards of Kwiksave and Somerfield.
15 Nov 2016
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Joe Wade
Advertisers need to stop thinking of online ads as secondary to TV, writes Don't Panic's Joe Wade.
14 Nov 2016
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Dominic Mills
Watching adland wet itself over the new John Lewis Christmas ad is making Dominic Mills feel sick. Plus: a toe-curlingly embarrassing whoopsie in the media trade press.
11 Nov 2016
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David Pidgeon
Jan Gooding, who is also chair of the Publishers Audience Measurement Company, PAMCo, has now publicly called on digital players to be subjected to audits that match the scrutiny of traditional media.
11 Nov 2016
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Ellen Hammett
The CEO of Time Inc UK has said that he is open to discussions about importing an 'ROI-guaranteed' initiative from the US which would see advertisers get their money back for campaigns that fail to deliver in print magazines.
10 Nov 2016
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John Moulding
GroupM chairman Irwin Gotlieb explains why TV can win marketing budgets previously used for trade promotion.
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