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Results categorised as Advertising
02 Feb 2017
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Ellen Hammett
Of the $8.63 billion in ad revenue recorded in the final three months of the year, mobile advertising accounted for approximately 84%.
02 Feb 2017
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The Media Leader Staff
The debut ad - the first of its kind - will air at 4.45pm today (2 Feb) alongside Channel 4's own editorial announcements.
02 Feb 2017
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David Pidgeon
Rowlinson, previously chief operating officer at Mindshare UK, will lead the technology company as it enters the market delivering media planning tools, data analytics and digital services for advertisers.
01 Feb 2017
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Raymond Snoddy
The row between Sky and Discovery is unlikely to be the last content negotiation where teeth are bared and insults fly, writes Raymond Snoddy.
31 Jan 2017
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Ellen Hammett
UK adspend growth of 3.2% is forecast for 2017, according to the latest AA/Warc Expenditure Report, which today published spend data for the first full quarter after the vote to leave the EU.
30 Jan 2017
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Dominic Mills
From the bizarre press release to Steve King's impressive rise through the ranks, Dominic Mills unpicks the changes under way at the top of Publicis Groupe
30 Jan 2017
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David Pidgeon
The out-of-home specialist has appointed Simon Worthington to the newly created role of group director of commercial initiatives, mergers & acquisitions as it looks to digitise its business model.
30 Jan 2017
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David Pidgeon
Despite agency trading desks remaining the dominant model for programmatic ad buying, advertisers are "demanding a new kind of relationship", according to a report from the World Federation of Advertisers.
30 Jan 2017
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The Media Leader Staff
Ad fraud is estimated to steal around a third of all online advertising revenues.
27 Jan 2017
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The Media Leader Staff
From 1 June Sadoun will preside over the management board, which will also include Steve King, currently CEO of Publicis Media.
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