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Results categorised as Advertising
15 Mar 2017
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Raymond Snoddy
It would be in everyone’s interests if 2017 turns out to be the year when the multi-billion pound social networks genuinely tackle everything from hate news, fake news and dodgy digital advertising, writes Raymond Snoddy.
15 Mar 2017
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Jane Ostler
While media attitudes and behaviours differ between generations, new research shows many of the elements they value most in advertising are remarkably similar, writes Jane Ostler.
15 Mar 2017
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David Pidgeon
The media research community met this week to ask what role it should play to overcome some of the biggest challenges facing the industry. This is what Facebook, Kantar, Stack I/O and a host of senior researchers had to say.
14 Mar 2017
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The Media Leader Staff
Chandler's appointment is part of a wider restructure of the organisation, which will see Tim Elkington become chief digital officer and Alex Kozloff chief operating officer.
14 Mar 2017
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The Media Leader Staff
After 18 years of service, Ian Twinn, ISBA’s director of public affairs, has announced plans to retire from the advertiser trade body.
13 Mar 2017
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The Media Leader Staff
Speaking at the Future of Media Research conference, comScore's Paul Goode discussed a subject that is beginning to generate much interest in adland: what is the value of context in advertising - and can research quantify it?
13 Mar 2017
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Dominic Mills
ISBA's newly appointed boss, Phil Smith, is using his energy and experience to put the advertiser body on a far more aggressive footing than previously seen, writes Dominic Mills.
10 Mar 2017
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The Media Leader Staff
The aim of the partnership is to transfer learnings between the respective initiatives to improve their effectiveness.
09 Mar 2017
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Ellen Hammett
The media industry has a "colossal job" on its hands as it seeks to rebuild trust, Lord David Puttnam said at launch of the IPA's Festival of British Advertising on Wednesday.
08 Mar 2017
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David Pidgeon
Forget fake news, it's fake ads the media industry might want to start worrying about - and if it fails to curb them, alongside other related problems, it could face enforced regulation, says the Guardian's Hamish Nicklin.
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