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Results categorised as Advertising
24 Apr 2017
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Dominic Mills
Just as the original Naked Communications model helped change the ad industry, we need something just as radical to rewrite the rules for today, writes Dominic Mills.
19 Apr 2017
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The Media Leader Staff
Join senior media and creative planners, clients, media owners, data business and programmatic companies as they debate the role of the planner in an increasingly automated business.
19 Apr 2017
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The Media Leader Staff
Experts from Bloomberg, Mindshare UK, Sky Media, Times Newspapers, Impact Radius, MC&C, Jaywing, Total Media and Primesight give their thoughts on what the latest IPA Bellwether results mean for the media industry.
19 Apr 2017
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Gavin Stirrat
We have failed to fully articulate the dramatic impact that mobile apps should be having on media plans, writes Gavin Stirrat.
19 Apr 2017
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The Media Leader Staff
UK marketers have revised their budgets up in Q1 2017, with significant growth recorded in internet and main media advertising categories.
18 Apr 2017
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David Pidgeon
Virgin Media is set join Sky's AdSmart in a major deal that, if it goes ahead, will boost the scale of the targeted advertising platform.
17 Apr 2017
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Dominic Mills
Talking AI devices are taking over, and the prize for the brands that know how to exploit them will be huge, writes Dominic Mills.
12 Apr 2017
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Raymond Snoddy
A citizenry armed with cameras and social media can make life very difficult for those in power, writes Raymond Snoddy.
12 Apr 2017
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Ellen Hammett
Digital adspend in the UK grew by 17.3% in 2016 to £10.3 billion - its fastest rate in nine years - according to the latest figures from the IAB UK and PwC.
10 Apr 2017
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Dominic Mills
Taken captive by its own organisational structure, Pepsi’s in-house agency forgot to ask the questions that ought to be asked, writes Dominic Mills. Plus: Why Sorrell is like a beef chow mein.
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