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Results categorised as Advertising
17 May 2017
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The Media Leader Staff
Dino Myers-Lamptey, chief strategy officer at the7stars, has been poached by MullenLowe Mediahub UK to take up the role of managing director.
16 May 2017
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Katy Halewood
The B2B audience has drastically shifted in recent years, writes Katy Halewood. Here's how marketers can keep pace.
16 May 2017
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The Media Leader Staff
Talon founders and former managing partners Frank Bryant and James Copley have this week been promoted to managing directors - alongside a host of further promotions and new hires.
16 May 2017
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Geoff Copps
By embracing boringness, brands are able to bring some stability into the lives of consumers beleaguered by everyday forces of change, novelty and uncertainty, writes Geoff Copps.
15 May 2017
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Dominic Mills
Dominic Mills wonders if clients and agencies will begin to factor in Trust Quotient scores when deciding where to place their ads. Plus: An idiot’s guide to the Havas/Vivendi deal.
12 May 2017
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David Pidgeon
Vincent Bolloré, the billionaire chairman of French media company Vivendi, has announced his intention to buy a 60 per cent stake in advertising group Havas from his own holding company.
12 May 2017
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David Pidgeon
The debate about online ad regulation was raised again this week - this time by the Times journalist who exposed how brands were inadvertently 'funding terror' through extremist YouTube videos.
11 May 2017
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Ellen Hammett
Douglas McCabe, Enders Analysis' CEO and director of publishing and tech, says the industry has been sucked into a vicious circle as the obsession with short-term metrics and quick wins continues to grow.
11 May 2017
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David Pidgeon
The media industry has been warned to get its house in order ahead of the launch of the new currency for published media early next year.
10 May 2017
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Raymond Snoddy
As MacKenzie leaves the Sun, does this signal an end to the excessively rude in popular British journalism - or is Murdoch simply having a clean-up ahead of Ofcom's decision on 21st Century Fox's Sky bid? By Raymond Snoddy.
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