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Results categorised as Advertising
31 May 2017
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The Media Leader Staff
Globally, people will spend an average of 122 minutes a day accessing the internet on mobile devices.
31 May 2017
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The Media Leader Staff
40% of British adults now trust politicians more than the media, making it "extremely troubling" for news platforms to maintain credibility, says Trinity McQueen report.
31 May 2017
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Bob Wootton
Despite growing and persistent problems, why are brand owners still in such thrall to Google and Facebook, asks Bob Wootton.
30 May 2017
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William Hanmer-Lloyd
In the build-up to the election, multiple charities and interest groups are trying to encourage young people to vote. However, most of their efforts will actually make the problem of limited youth voting worse.
30 May 2017
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The Media Leader Staff
Dino Myers-Lamptey, head of strategy at the7stars, responds to Comscore's viewability development - and explains how we should advance the debate.
30 May 2017
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The Media Leader Staff
The advertising industry is thinking about viewability all wrong - and it's time to reshuffle priorities, says Comscore's CEO Gian Fulgoni
30 May 2017
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Dominic Mills
It’s dangerous for a free newspaper which targets readers purely on the basis of their location to be so overtly political, writes Dominic Mills - and ad revenues will be the first casualty.
29 May 2017
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The Media Leader Staff
After a bad year, Comscore's co-founder and CEO, Gian Fulgoni, explains why things are finally looking up for online ad measurement.
26 May 2017
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John Moulding
One of the themes at Connected TV World Summit last week was how the traditional TV market can broaden its appeal by offering more content that appeals directly to millennials.
26 May 2017
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Simon Kilby
It's credible and brand safe - and the evolution of audio tech means that opportunities for brands are exploding as radio continues to grow with the times, writes Simon Kilby.
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