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Results categorised as Advertising
25 Jul 2017
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David Pidgeon
The prize translates as a million quid's worth of airtime on Channel 4 where Volvo's ad campaign, which is focused on non-visible disability, will be broadcast.
25 Jul 2017
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Alex Timbs
In a data-driven world it is becoming increasingly essential that CMOs and CDOs are collaborating to optimise ROI strategies, writes Oath's Alex Timbs.
24 Jul 2017
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The Media Leader Staff
Mungo Knott, the current marketing and insight director, has been appointed to the newly-created role of director of insight and innovation.
24 Jul 2017
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The Media Leader Staff
Channel 4 has announced Lyle’s Golden Syrup and Dr. Oetker as the broadcast sponsors of the 2017 Great British Bake Off, set to return to screens this autumn for the first time since being poached from the BBC.
24 Jul 2017
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Dominic Mills
The Advertising Standards Authority's crackdown on sexist and gender stereotyping ads feels like insanity and over-reach combined, writes Dominic Mills.
19 Jul 2017
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The Media Leader Staff
Experts from Mindshare UK, Bloomberg, MC&C, News UK, Exterion, Google, Posterscope, Jaywing and Transform give their thoughts on what the latest IPA Bellwether results mean for the media industry.
19 Jul 2017
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David Pidgeon
Facebook is to begin trials of a subscription-based model for its news aggregation service, Instant Articles, it has been reported.
19 Jul 2017
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The Media Leader Staff
However, while an increase in internet budgets in Q2 2017 has fuelled growth in overall marketing budgets, rising wider economic uncertainty has had a noticeable impact on companies’ financial prospects.
18 Jul 2017
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Clarissa Windsor
Spark Foundry, Publicis's recently rebranded Mediavest, has appointed John Antoniades as its managing director, global business, starting with immediate effect.
18 Jul 2017
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The Media Leader Staff
A new report conducted by the Advertising Standards Authority has concluded that stronger regulation is required to limit the negative impacts of ads that feature stereotypical gender roles.
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