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Results categorised as Advertising
18 Jul 2017
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Clarissa Windsor
Spark Foundry, Publicis's recently rebranded Mediavest, has appointed John Antoniades as its managing director, global business, starting with immediate effect.
18 Jul 2017
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The Media Leader Staff
A new report conducted by the Advertising Standards Authority has concluded that stronger regulation is required to limit the negative impacts of ads that feature stereotypical gender roles.
17 Jul 2017
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Dominic Mills
An extraordinarily bleak picture is being painted for the future of ad agencies, writes Dominic Mills - and things look similarly stark for UK TV ad revenues. Are these just bumps in the road, or forks to whole new worlds?
17 Jul 2017
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Glyn Shadwell
People are fickle and unpredictable - but what happens when we apply zeroes and ones to human behaviour? Quantcast's Glyn Shadwell finds out.
17 Jul 2017
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Ellen Hammett
Global consumers will spend an average of 47.4 minutes a day viewing videos online this year, up from 39.6 minutes in 2016, according to Zenith’s Online Video Forecasts 2017.
12 Jul 2017
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The Media Leader Staff
The seven-year contract is the single biggest roadside agreement in the UK and gives Primesight the exclusive rights to develop advertising panels on roadside-facing railway land across the country.
11 Jul 2017
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Ellen Hammett
The news follows FirstGroup, and its partners MTR, winning the contract to operate the South Western rail franchise.
11 Jul 2017
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Andrew Tenzer
Trinity Mirrors' Andrew Tenzer looks at what's driving the growing crisis in trust between advertisers and consumers - and the steps that need to be taken to try and regain it.
10 Jul 2017
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Dominic Mills
Agencies and media owners will have the odd punch-up from time to time - but it is much better for everyone if the starting point is that they are essentially partners who have the occasional fight, writes Dominic Mills.
10 Jul 2017
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The Media Leader Staff
Mobile display continues to drive investment with the highest growth at 64.3%, according to new figures from the IAB and IHS Markit.
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