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Results categorised as Advertising
31 Jul 2017
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Mike Read
Mike Read shares the latest data from Verto Analytics about how we consume online news - and explains why it matters.
31 Jul 2017
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Clarissa Windsor
Results International says the rise shows private equity firms are becoming more comfortable with businesses in the sector.
31 Jul 2017
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The Media Leader Staff
Between April and June 2017, the proportion of banner ads in the UK meeting minimum viewability guidelines increased from 47% to 51% - the highest recorded figure since Q1 2016 when it was 54%.
31 Jul 2017
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The Media Leader Staff
Combined, Discovery and Scripps will have nearly 20% share of ad-supported pay-TV audiences in the US.
31 Jul 2017
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Dominic Mills
The double sponsorship for The Great British Bake Off is a potential game-changer for Tate and Lyle and Dr Oetker, writes Dominic Mills - even if sharing devalues its currency.
28 Jul 2017
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The Media Leader Staff
After reducing its digital advertising activity, P&G's finance chief said: “we didn’t see a reduction in the growth rate....what that tells me is that the spending we cut was largely ineffective.”
28 Jul 2017
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Ellen Hammett
68% said they find the ‘bimbo’ portrayal most offensive.
28 Jul 2017
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The Media Leader Staff
Experts from around the UK media industry react to the findings of the latest adspend report from AA/Warc - with views from Google, Media iQ, MediaCom and Fetch.
27 Jul 2017
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David Pidgeon
The campaign for Ford's latest Fiesta model is able to target people based on both their location and their content sharing behaviour, allowing certain people that come close to a billboard to be served a mobile display ad.
27 Jul 2017
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David Pidgeon
Q2 2017 marks the fifteenth consecutive quarter of growth - but the slowest rate in almost four years as advertisers, responding to rising inflation, reign in activity.
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