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Results categorised as Advertising
18 Sep 2017
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David Pidgeon
From gaining the creative agency buy-in for a programmatic era, to the lurking threat of brand safety 'black holes', senior experts from around the media industry had a lot to talk about at dmexco 2017. David Pidgeon reports.
18 Sep 2017
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David Pidgeon
Hewson joins from US adtech company Exponential where he led the UK sales operation and brings over 20 years' experience in advertising, media and technology.
15 Sep 2017
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Paul Davies
Sponsored content: New research reveals how broadcasters believe the opportunity associated with advanced TV advertising will prove hugely significant as competition for live online viewing heats up.
15 Sep 2017
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The Media Leader Staff
Newsline caught up with the7stars, Inskin Media, Quantcast, Adobe, SpotX and IAB UK at this year's Dmexco to find out what they think will be the biggest trends to look out for over the next year.
14 Sep 2017
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Ellen Hammett
Speaking at Dmexco, the chief brand officer of the world’s largest advertiser said innovation in AI is finally allowing brands to reach consumers in useful and engaging ways - and on a scale that has been impossible until now.
13 Sep 2017
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The Media Leader Staff
Innovation in adtech takes a new turn at the annual digital marketing event.
12 Sep 2017
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The Media Leader Staff
The agency has appointed Julia Connaughton to the role of head of digital while Chris Gilfoy has been named stategy director.
12 Sep 2017
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James Collier
Quality advertisers and publishers need GDPR to bring balance back to the industry and to regain consumer trust - and it can’t come soon enough, writes James Collier.
12 Sep 2017
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Richard Marks
Research The Media’s Richard Marks tells Alexa why his Amazon Echo is going back in its box...for the time being, at least.
11 Sep 2017
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Dominic Mills
Dominic Mills examines the very verbose launch of new agency Uncommon, unpicks Facebook's latest numberwanging, and wonders what thought-processes led to the naming of WPP's Wavemaker.
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