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Results categorised as Advertising
27 Sep 2017
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Chris Dobson
Chris Dobson looks at the factors brands should consider before jumping blindly into the deep end with in-house programmatic.
27 Sep 2017
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David Pidgeon
In response to the shift in TV viewing behaviours across different devices and platforms, GroupM has today launched Finecast, a company delivering "digital-like precision and accountability to advertising on television."
27 Sep 2017
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The Media Leader Staff
Traditional television and TV advertising is still alive and kicking - even among people that exclusively use subscription video-on-demand services (SVOD), new research from YouGov suggests.
26 Sep 2017
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Matt Whelan
Matt Whelan, digital strategy director at The Specialist Works, explains how it is now possible to agnostically shift budget between online and offline AV channels.
26 Sep 2017
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The Media Leader Staff
Companies that provide anti-fraud products can now sign-up for an independent audit from ABC and JICWEBS to verify how they reduce the risk of fraudulent ads being served - and will receive a certificate in return.
26 Sep 2017
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Douglas McArthur
Douglas McArthur explains why the ad trading system J-ET, which celebrates its eighteenth birthday this week, arrived at exactly the right time for commercial radio.
26 Sep 2017
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The Media Leader Staff
Future TV Advertising Forum, hosted by Mediatel, has launched a special competition for start-ups who are helping to evolve video and television advertising by making it more automated, data-driven, efficient and effective.
25 Sep 2017
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The Media Leader Staff
John McGeough, Commercial Operations Director at Global Radio, and Cathy Lowe, Head of Radio at PHD UK, discuss the future of radio trading platform J-ET.
25 Sep 2017
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The Media Leader Staff
The IPA's research director, Lynne Robinson, the Guardian's Commercial Director, Nick Hewat, and the CEO of BARB, Justin Sampson, share their memories of the launch of radio industry's ad trading platform.
25 Sep 2017
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Dominic Mills
As they confront Facebook and Google, commercial TV rivals are talking of co-operation - but they are determined not to repeat the mistakes of the newspaper industry.
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