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Results categorised as Advertising
07 Nov 2017
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Matt Hill
There is now industry standard proof that television's reach hasn’t changed in the last 10 years - but, to make the most of it, marketers need to plan across both TV and broadcaster VOD, writes Thinkbox’s Matt Hill.
06 Nov 2017
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Dominic Mills
The attrition rate of agency bosses is on par with the Premier League, writes Dominic Mills - and the parallels don't stop there.
02 Nov 2017
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Ellen Hammett
Advertising revenue also grew by 49% to $10.3 billion.
02 Nov 2017
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The Media Leader Staff
The AOP is encouraging the entire media industry to adopt new guidelines covering issues such as viewability, brand safety and ad fraud.
01 Nov 2017
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Simon Kenny
If marketers want to deliver on transparency and unlock the transformative benefits of AI and blockchain, then it is imperative that they get their timing absolutely right, explains Simon Kenny.
31 Oct 2017
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David Pidgeon
Katz will succeed Ralph Lee who has been interim chief creative officer since the departure of Jay Hunt in September.
31 Oct 2017
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The Media Leader Staff
Industry experts From Total Media, Media iQ, Google UK, Spark Foundry, Primesight, Fetch and Kinetic react to the latest findings from the Advertising Association/Warc Expenditure Report.
31 Oct 2017
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The Media Leader Staff
Even with Brexit looming, 84% of those surveyed said it won’t affect their Christmas spending.
31 Oct 2017
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James Whitmore
James Whitmore recalls the sexual politics that existed in agencies throughout the 90s - and how a laddish culture seeded a disturbing view of how women could be treated.
31 Oct 2017
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The Media Leader Staff
New survey shows that consumers' trust in premium publishers is higher than news content on social media.
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