SEARCH
Results categorised as Advertising
18 Oct 2017
|
The Media Leader Staff
The Gold Standard has three fundamental aims: to reduce ad fraud, to improve the digital advertising experience and to increase brand safety.
18 Oct 2017
|
The Media Leader Staff
UK marketing budgets are 'paralysed' by economic uncertainty, according to the latest IPA Bellwether report. Here, experts from Total Media, Google UK, Jaywing, Exterion, MEC, MC&C and News UK give their thoughts on the findings.
18 Oct 2017
|
Ellen Hammett
The latest IPA Bellwether report also reveals a stagnation in main media spend and 'historically subdued' financial optimism.
17 Oct 2017
|
Ellen Hammett
In the first half of 2017, advertisers spent £699 million on video ads - a 46% year-on-year rise, according to the latest Internet Advertising Bureau UK/PwC Digital Adspend report.
16 Oct 2017
|
Ellen Hammett
The acquisition of US-based digital audio ad sales company, AudioHQ, makes DAX the largest digital audio advertising platform in the world.
16 Oct 2017
|
David Pidgeon
A year since Exterion won the TfL ad contract, bosses at both organisations have unveiled their joint plans for a change in the way they work with agencies, the imminent arrival of new digital formats, and 2018's automation plans.
16 Oct 2017
|
The Media Leader Staff
Mobile currently accounts for 57% of average daily internet consumption in the UK, 13 percentage points behind the global average, with a rise to 64% expected in 2018.
16 Oct 2017
|
Dominic Mills
It's time to start using marketing language in a way that it associates more closely with commercial value, discovers Dominic Mills. Plus: Why Spotify is where it’s at, and Facebook's apology.
16 Oct 2017
|
Richard Basil-Jones
Will advertising spend affect the result of Australia’s Same-Sex Marriage vote? Ebiquity's Richard Basil-Jones looks at the evidence.
13 Oct 2017
|
Ellen Hammett
The promise of online advertising has always been its innate measureability - but we are still measuring many of the wrong things, the EMEA managing director of RadiumOne said this week.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer