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Results categorised as Advertising
21 Nov 2017
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Bob Wootton
There are parallels between the beleaguered UK government and media agencies, writes Bob Wootton. Is it time to expect some older-world leadership from new leaders?
21 Nov 2017
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Ellen Hammett
TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures that look to prove TV's effectiveness as an advertising medium.
21 Nov 2017
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The Media Leader Staff
After 31 years with CIA, MEC and GroupM, Rob Norman has announced he is to retire from his full-time role as global chief digital officer, effective January 2018.
20 Nov 2017
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Dominic Mills
Dominic Mills explains why ‘Responsible ROI’ offers the media industry much more intellectual rigour and scrutiny. Plus: the verdict on the Cannes Lions relaunch.
20 Nov 2017
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Ellen Hammett
Programmatic trading is most advanced in Canada, the US and the UK, where Zenith estimates 81%, 78% and 77% of digital display advertising will be bought programmatically this year.
16 Nov 2017
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The Media Leader Staff
57% agreed that in an increasingly data-driven world, marketing without data shouldn't be considered as marketing.
16 Nov 2017
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Ellen Hammett
A new Thinkbox study has for the first time quantified the total profit generated by different forms of advertising to show what they actually deliver to the bottom line.
15 Nov 2017
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The Media Leader Staff
Researchers were able to identify introverts from extroverts based on single Facebook likes, and aimed their adverts accordingly.
15 Nov 2017
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The Media Leader Staff
The study also highlights the importance of accurate targeting as viewers with the highest income bracket are generally far more emotionally engaged with ads.
15 Nov 2017
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David Pidgeon
TMG has announced that its new business, named Truth, will provide "100% transparency" to buy and plan media.
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