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Results categorised as Advertising
28 Nov 2017
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The Media Leader Staff
The IPG Mediabrands agency takes over from Carat in Europe and Starcom in the US.
28 Nov 2017
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The Media Leader Staff
The work will focus on delivering above-the-line creative strategy and campaigns, with brand and product-led campaigns including DTRV and press.
28 Nov 2017
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The Media Leader Staff
Online advertising grew 11.5% to €22.2 billion between H1 2016 and H1 2017, according to a new report from IAB Europe and IHS Markit.
27 Nov 2017
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Dominic Mills
In these straitened times advertisers are treading on thin ice with their Christmas marketing strategies, writes Dominic Mills. Plus: The confusing problem of 'personalisation at scale'.
24 Nov 2017
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Ellen Hammett and David Pidgeon
Publishers and agencies outline their plans for a more prosperous future in the face of unprecedented challenges and threats.
22 Nov 2017
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The Media Leader Staff
The Verified Marketplace will be a place to buy desktop and mobile outstream video inventory on the Guardian, The Telegraph, The Times, The Sunday Times and The Sun.
22 Nov 2017
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The Media Leader Staff
Ad consideration was 152% higher among readers with a close relationship to the publisher.
22 Nov 2017
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The Media Leader Staff
The results show that both static and full motion content delivered high levels of positive emotional response, but that full motion was 2.5 times more impactful.
22 Nov 2017
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William Hanmer-Lloyd
As the UK braces itself for the annual retail extravaganza, Will Hanmer-Lloyd explains why Black Friday isn't actually a behaviourally sound sales tactic.
22 Nov 2017
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David Pidgeon
The investment arm of WPP originally forecast growth of 4.1%, but on Wednesday (22 November) that figure was raised to 5%.
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