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Results categorised as Advertising
23 Jan 2018
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John Lowery
Dangerously literal interpretations from focus groups place market researchers on dodgy ground, writes John Lowery.
22 Jan 2018
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Dominic Mills
Advertisers are spending the most money on the least effective ads, and the least on the most. It's an upside-down world, writes Dominic Mills.
19 Jan 2018
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The Media Leader Staff
Joining the likes of BARB, RAJAR and PAMCo, the first ever Joint Industry Currency (JIC) for mail has launched today.
17 Jan 2018
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Simon Harwood
Media agencies need to free themselves from the fallacy that technology by itself = impact, writes the7stars' Simon Harwood.
17 Jan 2018
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The Media Leader Staff
Execs from Google, Total Media, the7stars, Starcom and Mindshare UK give their take on what the latest results mean for the industry.
17 Jan 2018
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David Pidgeon
Admitting 2017 had been a "difficult year", YouTube owner Google announced new rules on Tuesday to help clean up its content and make it a safer advertising environment.
17 Jan 2018
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John Reynolds
This week: Rachel Bristow, director of partnerships, Sky; Roy Greenslade on the Guardian revamp; ex-Havas boss Paul Frampton on his future plans
17 Jan 2018
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The Media Leader Staff
The capabilities allow access to age and gender demographics, as well as reach, frequency and gross rating points.
17 Jan 2018
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Ellen Hammett
The latest IPA Bellwether survey reveals that 23.9% of marketing executives raised their budgets during Q4 2017; however, ongoing economic uncertainty and growing client caution meant that 15.2% cut their total marketing spend.
16 Jan 2018
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Ahmad Sayar
With a strong emphasis on smart cities, there were clear implications for the out-of-home sector at this year's Consumer Electronics Show, writes Posterscope's Ahmad Sayar.
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