SEARCH
Results categorised as Advertising
08 Dec 2017
|
David Pidgeon
The challenger supermarket said it had been quick to ramp up its digital investments but was now "retrenching" following a sophisticated econometric analysis.
07 Dec 2017
|
The Media Leader Staff
US-based Stagwell Group has acquired the London-based global performance marketing agency for an undisclosed sum.
07 Dec 2017
|
The Media Leader Staff
Wieden+Kennedy London will start work immediately on the account alongside the in-house FA team on England Men’s brand messaging in the lead-up to the 2018 FIFA World Cup and beyond.
06 Dec 2017
|
Ellen Hammett
On a cost-per-acquisition basis it makes more sense for Wickes to place ads on Google search or Facebook, Matthew Gaunt said at FTVads 2017.
06 Dec 2017
|
Raymond Snoddy
As intriguing details about the billionaire octogenarian's latest cunning plan emerge, Raymond Snoddy examines the plot twists.
05 Dec 2017
|
Ellen Hammett
Analysis of more than 1,500 marketers from the UK, US and Australia found that 35% of UK marketers have used more images of 'non-stereotypical' women over the past 12 months.
04 Dec 2017
|
Rich Astley
New technology developments are expanding the opportunities for addressable TV advertising, allowing broadcasters to provide expanded solutions for building brands and driving marketing outcomes, writes Finecast's Rich Astley.
04 Dec 2017
|
The Media Leader Staff
CEO Susan Wojcicki said thousands more people will be employed to flag harmful videos and comments, taking the total workforce of moderators to around 10,000 people.
04 Dec 2017
|
Dominic Mills
We have entered a complicated world where advertisers' media budgets are under intense scrutiny, writes Dominic Mills - and they better get used to it. Plus: the genius plan to hold Facebook to account.
04 Dec 2017
|
John Moulding
Videonet editor-in-chief John Moulding discovers how TV is being positioned as an indispensable tool for cross-platform advertisers.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer