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Results categorised as Advertising
02 Feb 2018
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Euan Mackay
Route's Euan Mackay explores the purpose and place of digital out-of-home in the marketing mix.
01 Feb 2018
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The Media Leader Staff
We invite all practitioners with a stake in delivering outstanding solutions for the connected consumer to select from the categories below that best match your contribution and to enter this year's awards.
01 Feb 2018
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The Media Leader Staff
The winning ad campaign of the Channel 4 £1m Diversity in Advertising Award launches tonight, coinciding with mental health awareness ‘Time To Talk’ day.
31 Jan 2018
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The Media Leader Staff
Here, industry experts from Starcom, Fetch, Kinetic and Times Newspapers react to the findings of the latest AA/WARC advertising expenditure forecasts.
31 Jan 2018
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Vanessa Clifford
We need to start making better use of our critical faculties and properly interrogate the data behind headlines, writes Vanessa Clifford.
31 Jan 2018
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David Pidgeon
Almost one in four pounds spent on advertising in the third quarter of 2017 went to mobile, which recorded year-on-year growth of 30.7%.
30 Jan 2018
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The Media Leader Staff
Viewers will now see Co-op and Costa Coffee storefronts as part of a new extended Weatherfield set, but not all viewers are happy.
30 Jan 2018
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The Media Leader Staff
This week: Alex Mahon, Channel 4 CEO, on a possible move out of London, sexual harassment and her love of journalists. Plus: Chris Duncan, MD, The Times, on toppling the Daily Telegraph and dealing with Google.
29 Jan 2018
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Spencer Berwin
Digital out-of-home came of age in December 2017, writes Spencer Berwin - and that means big things for the year ahead.
29 Jan 2018
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The Media Leader Staff
A new report from the Association for Online Publishing (AOP) and Deloitte has revealed that digital publishers saw an increase in revenue in Q3 2017 of 6.7%, compared to 3% for Q3 2016.
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