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Results categorised as Advertising
21 Dec 2017
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Boris Grump
Everything that needs taking down and burning in 2018 - including 'brave' brands, LinkedImbeciles, influenza marketing and voice assistants.
21 Dec 2017
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Ellen Hammett
Nielsen analysis reveals the top 10 most effective TV ads of 2017.
20 Dec 2017
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Raymond Snoddy
In his final column of the year, Ray Snoddy looks back at some of the most interesting and impactful media business stories of 2017.
19 Dec 2017
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Ellen Hammett
Magazine brands BBC Good Food and Radio Times recorded huge mobile readership gains between October 2016 and September 2017, according to the latest figures from NRS PADD.
19 Dec 2017
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Tanya Joseph
Change is coming, but are brands moving fast enough to keep up, asks The Pool's Tanya Joseph.
19 Dec 2017
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Bob Wootton
As advertisers, regulators and governments take serious interest in their behaviour, Bob Wootton argues that 2018 could be a watershed year for Google and Facebook.
18 Dec 2017
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Dominic Mills
It’s tough making predictions, especially about the future - but Dominic Mills will try nonetheless.
18 Dec 2017
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The Media Leader Staff
Hearst UK, the publisher of Cosmopolitan and Elle, has announced the appointment of two new group agency directors, Sarah Tsirkas and Joni Morriss.
15 Dec 2017
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The Media Leader Staff
In the second of two specials, our experts review what has been a striking year for media and advertising - and offer their predictions for the coming year.
14 Dec 2017
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James Whitmore
In the length of a single opinion column, James Whitmore shares an idea that could transform your business.
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