SEARCH
Results categorised as Advertising
23 Jan 2018
|
John Reynolds
This week: Lucky Generals founder Helen Calcraft on her battle with cancer and sexual harassment; sports executive Rupert Pratt on Facebook and sports rights; and the AA on Remainers and Brexiteers in adland.
23 Jan 2018
|
The Media Leader Staff
Mediatel has added more speakers and topics to the line-up - joining a long and impressive list of brands set to attend.
23 Jan 2018
|
John Lowery
Dangerously literal interpretations from focus groups place market researchers on dodgy ground, writes John Lowery.
22 Jan 2018
|
Dominic Mills
Advertisers are spending the most money on the least effective ads, and the least on the most. It's an upside-down world, writes Dominic Mills.
19 Jan 2018
|
The Media Leader Staff
Joining the likes of BARB, RAJAR and PAMCo, the first ever Joint Industry Currency (JIC) for mail has launched today.
17 Jan 2018
|
Simon Harwood
Media agencies need to free themselves from the fallacy that technology by itself = impact, writes the7stars' Simon Harwood.
17 Jan 2018
|
The Media Leader Staff
Execs from Google, Total Media, the7stars, Starcom and Mindshare UK give their take on what the latest results mean for the industry.
17 Jan 2018
|
David Pidgeon
Admitting 2017 had been a "difficult year", YouTube owner Google announced new rules on Tuesday to help clean up its content and make it a safer advertising environment.
17 Jan 2018
|
John Reynolds
This week: Rachel Bristow, director of partnerships, Sky; Roy Greenslade on the Guardian revamp; ex-Havas boss Paul Frampton on his future plans
17 Jan 2018
|
The Media Leader Staff
The capabilities allow access to age and gender demographics, as well as reach, frequency and gross rating points.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer