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Results categorised as Advertising
06 Apr 2018
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David Pidgeon
It's pretty clear, judging by the immediate (and largely unwarranted) speculation over who would replace the WPP chief this week, that the business and advertising worlds want to see change.
06 Apr 2018
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The Media Leader Staff
EVENT: Hear from the most engaging research practitioners and users, ensuring insights that will enhance how your business sources and uses data to drive success.
05 Apr 2018
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David Pidgeon
The outcome of an industry consultation lays down a list of challenges and criteria for video platforms such as YouTube and Facebook to overcome if they are to be measured by BARB.
05 Apr 2018
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Justin Sampson
From the next stages of Project Dovetail, to measuring the likes of Facebook and YouTube, BARB's chief executive, Justin Sampson, explains what the future has in store.
05 Apr 2018
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The Media Leader Staff
In his new role, Barnett will drive the product vision and strategy across Quantcast’s Advertise and Measure businesses.
04 Apr 2018
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Raymond Snoddy
With their watersheds and regulatory imposed limitations on nudity, violence and profanity, public service broadcasters must look rather quaint to younger generations, writes Raymond Snoddy.
04 Apr 2018
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David Pidgeon
The Wall Street Journal, citing unnamed sources, said that WPP's board was examining whether Sir Martin misused company assets.
04 Apr 2018
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Paul Wright
2018 marks the year when adtech vendors - small and large - stand up and take accountability for their role in the digital ecosystem, writes Paul Wright.
03 Apr 2018
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Dominic Mills
Looking at the latest digital developments in out-of-home, Dominic Mills wonders if the sector can show its private equity owners the money fast enough.
03 Apr 2018
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The Media Leader Staff
Dal Gill joins Seedtag from Spotify, where he served as a member of the European leadership team.
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